News & Events
TURNING YOUR BRAND INTO AN EPONYMS
- April 19, 2022
- Posted by: glearningcenter
- Category: Education
The story Of Seedfirst (SF) Rice
Having a business can prove to be a life-changing event. What’s more important than owning a business is generating revenue, creating job for people and ensuring the brand’s growth that you have created, be it an online business or an offline one, infusing growth and attracting customers is very important.
Having a significant brand presence not only helps you lay a milestone in customer conversions, but it also helps you create brand loyalty. However, to start making practical awareness, you need to first learn how to grow your brand.
The Seedfirst (SF) rice is creation of the concept of one-man-one product and we thought as organization (Gconsulting International Services Ltd) we should create our own product, hence the birth of Seedfirst Rice.
A brand like Seedfirst Rice is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers in a market place. There have been well-known Rice Brands in Nigerian market like Royal Stallion, Mama Africa, Mama Gold, Caprice etc
SEEDFIRST RICE BRAND
Brand gives your business its characteristics and personality. It also helps to represent what you offer as a business, what you sell, and how different you are from other products or services. Your brand is like the public face and personality of your company on the long run. For you to be visible in the market place you need brand awareness. And that is why we are entering the market with two variants, 25Kg and 2Kg to be visible at the lower end of the market as entry strategy.
Brand awareness is the possible recognition of a brand, awareness about a brand represents its strong customer base and presents the fact that it needs no introduction as potential customers recognize it. Having brand awareness is the key to growth. However, when it comes to small businesses, their brand awareness is limited to a certain geography. In the case of bottled water, I have seen International, National and Local Brands all playing well in their space.
If you have the basics around your brand, you will be successful in the following ways:
- Consumers have an idea about the existence of your business and the services that it renders.
- You have a stable social media feed where users come in daily, adding to your feed’s high prospects.
- Your products are sought-after, If you have built a brand that can easily grab customers attention and make them switch over to choosing you over others means that you have successfully incite loyalty.
- Your business is being hunt for in the Google search engines and that is where we are heading to with the Seedfirst Rice Brand.
How Eponym form a foundation for your business?
Have you ever wondered how we can relate some very common terms with brands and identities? Ever wondered why you ask for ‘OMO’ instead of Other Detergents? Also, ever wondered why you go looking for Band-Aid and not a plastic bandage when you cut yourself.
Now that you have an idea of these terms, they are known as proprietary eponym. They can also be considered to be the synonym of a brand. This is a basic but powerful strategy that brands use to use generic terms to introduce their brands in a simple terms. Very soon when you do need rice you will be asking for Seedfirst.
We are not telling you that it is only brands that have a global reach. This step is more of a marketing strategy, even if you don’t have a global brand presence, you can try coming up with such proprietary eponyms to boost your brand awareness.
How to create brand awareness?
- Create a beautiful hashtag that speaks for your brand. #seedfirst
- Sponsor local event or become member of one National Tabletenis competition
- Try to be more regular on social media handles and learn how to create voice for your brand.
- Make use of the display ads on the Google Network.
5 Steps to grow your brand
- Understand your target customer/market
The first thing to understand is the type of customers that your brand/ business will attract, by understanding whom to serve, it will give you the room to make great impact in the market.
Having a buyer feedback is important as it provides you with the details of your ideal customer. Having a buyer feedback helps you to figure out what you would want to add to your strategy and, most importantly, have an idea of your business from the customer’s point of view.
- Referral Programs
Referral programs are like a magnet that attracts high amounts of traffic and engagement in your business. People try to generate maximum buzz to gain profits from the ongoing offers. Moreover, these referral programs are one of the most powerful tools for brand growth as it helps your company to spread your product or service.
- Online presence (social media)
Social media is one of the most powerful marketing tools that can help you grow your business faster. Having an added advantage of using social media to generate your business presence is affordable.
Social media platforms like Facebook, LinkedIn and Instagram helps your businesses to expand. Interestingly, 5 out of 6 people are on Instagram and you will want to be there for them. According to report by Marketing Sherpa, a study represented that around 58% of social media users are known to follow at least one brand or the other over social media platforms.
- Tell your story by your self
Audience connects well with stories that they listen to about your brand/ business.
This factor is also important for you to consider when deciding to grow your brand/ business also consider the option of telling a convincing brand/ business story about how you began and how you are here. Stories are the knowledge that you share, If you can connect to your customers on a personal level, you can grow the awareness around your brand.
- Stop trying to please everybody
Note, before you go into the race of building brand awareness, understand that your followers are not your customers. You might have a strong media presence but can fail to come up with good buyers pattern.
Understand that you can also benefit from a small loyal customers to the brand you are building. You don’t have to acquire a big base of customers but fail to give you the output you desire.
Brand Awareness Is important because your brand is your identity that carries your company name, professional logo, and the quality experience you want to share with your customers.
Recognition vs Awareness: Knowing the difference
Brand recognition is where customers know your brand with its logo or the products you are offering. Example: Seedfirst Rice.
On the other hand, brand awareness is the process of simple awareness for your brand. It create bond between you and your customers.
Creating a brand is what makes your products outstanding in the market place.